The other day I was reading a post on Facebook by a craft beer snob who referred to Budweiser and such as “industrial beer.” I realize he meant it as an insult, but I love the expression. It implies a rugged dependability. Beer, pouring out of factories into the mouths of the worker bees.
Disclaimer; I am not a fan of craft beer. For me, beer and fruit are entities that should never be associated with each other. I don’t care what you drink, just don’t expect me to drink that unfiltered crap.
I’m tempted to start a website, industrialbeer.com. I looked it up. The domain is available. That however seems obsessive and weird and really, who is the target audience? Most people who drink industrial beers don’t need to be told of their existence, and craft beer snobs won’t care.
Ah well, another cultural strategy dead-end.